Due to tight supply and high demand for experienced talent, the interview is even more critical to the executive recruitment process than ever. Selling the opportunity to the candidate can be the make or break moment when you reach the offer stage. How do you conduct your employment interviews? Do you take the time to sell your company value and culture to the candidate?
Sell the Opportunity
Selling the opportunity in the interview is important. If you don’t, the offer stage becomes more difficult. In today’s job market, executive level talent with in demand skills know that they have options. Your opportunity isn’t the only water in the desert. If another company does a better job at selling their value, you may reach the offer stage only to find that your chosen candidate has already decided to go with the other company.
Be Different from the Competition
You need to find ways to differentiate yourself from other companies in your industry. What unique value do you bring to the table? Give the candidate a good feel for your company culture and the day-to-day functions of your office. Maybe there is something special about your work environment, the benefits you offer, or your company vision. Get the prospect excited about what you do and how they can help you meet your goals.
Good prospective employees, especially those with executive level talent, want to know that they will be making an impact and will be valued. On the other hand, being skeptical of the candidate, or making them feel like they are on the defensive, casts doubt into the candidate’s mind. This adds considerable risk in the negotiating stage. They will choose a company that made them feel more at ease and wanted. They may even choose to stay with their current company.
Don’t take the risk that a competitor will steal away you best prospective employees. If you focus on selling your job opportunity to the candidate in the interview stage, you’ll have a definite leg up on acquiring the executive talent you need in this challenging job market. For more advice on recruiting executive talent for your business in the banking, healthcare, and transportation industries, trust the experts at Career 1 Source. Click here to learn more or contact us today.